Carla Harris is the Media Partnerships Lead for Sub-Saharan Africa at TikTok focused on working with media, entertainment, sports and any other content-driven organisations to support their growth on TikTok. Carla and her team across Africa, support partners in reaching new audiences and building communities for their brands and businesses on TikTok organically and through partnership projects. The fans/audiences are already on TikTok, Carla and her team help their partners to be a part of those conversations.
Prior to TikTok, Carla was the Senior Content Specialist for Online Video at MultiChoice as well as the MCN Manager for all of MultiChoice’s YouTube channels. She had the opportunity to not only be one of the first YouTube MCN Managers in South Africa but also the first MCN Manager of a broadcaster to launch YouTube’s Player for Publishers in the EMEA region. Working with brands within the MultiChoice stable from SuperSport to Africa Magic, Carla has experience in the entertainment and media space as platform, publisher and as a creator, understanding the online video ecosystem from all touch points.